Ward's Getting Desperate

Ward’s Getting Desperate


In a last, desperate attempt to spread her message to voters, Kim Ward decided to send out a mailer that not only looks all too familiar to its recipients, but also is a prime example of her inability to execute a plan and manage her finances.

Today’s recipients of Ward’s mailer discovered the exact same piece with the exact same design flaw that she sent out only a few weeks ago. I guess she decided to re-circulate the same mailer since she had nothing new to say to our county’s residents.

In addition to sending the same mailer to the same people, Ward waited until the Monday before the election to have her piece to hit mailboxes, which is a dangerous strategy that indicates her hopes of swaying a few more voters in the 11th hour.

Perhaps the biggest shocker of all was that the mailers utilized a 41-cent stamp instead of being handled as they traditionally are --- as bulk mail. Why would someone waste so much money?

Let’s try to put this into some perspective so that we call all understand. One of my mailers had a circulation of over 41,000. I have no idea how many of these re-circulated pieces Ward decided to send, but if you use the figure of 41,000 you can see how simple math can attest to Ward’s inability to “see the big picture” when it comes to finances. Every stamp that she applied to each mailer has a value of $0.41. If she had decided to send the mailers at a bulk rate of $0.19, then she would have saved $0.22 per mailer. Now, these figures truly become significant when you multiply the $0.22 per mailer that Ward wasted by the approximate number of 41,000 total mailers. The total is $9,020! That is an additional $9,020 that Ward could have easily saved if she had been more aware of how little costs can accumulate. Do you think that Ward can effectively manage our county’s finances when she cannot even appropriately manage her personal campaign funds? Clearly, something as simple as a piece of mail proves that she cannot.


In these last few hours before Election Day, I ask you to remember that a vote for Democrat Tom Ceraso will keep Westmoreland County moving in the right direction. I can only continue to serve the residents of this county with your support, and I look forward to seeing you at the polls tomorrow!